What Successful Producers DON’T do.

Insurance can feel like the wild west at times. Some of the stuff I have seen and stories I've heard lately.... I'm dumbfounded.

Many consumers already have a bad impression of insurance. I mean let's face it, it's something everyone has to have but no one is too excited about buying.

I believe the job of a good producer is to change the stigma and make clients realize that there are great and knowledgeable people out there who can and want to help.

With that in mind, here are 7️⃣ things successful producers do not do.......

❌ They don't refer to their clients as customers.
You are providing consultation and expertise for their business, not selling them a pound of lunch meat.

❌ They don't assume policies are already correctly written.
If you're simply copying policies trying to beat price, you're in the wrong job... I don't even know what else to say there. What value are you bringing??

Which brings me to...

❌ They don't try to win accounts just on price.
If you win it on price, you'll likely lose it on price. You're also cheapening yourself to diminish the important service we provide to a matter of saving a few hundred dollars.

❌ They don't trash their competition.
If you have to put your competitor down to make yourself look good, you look like a fool and instantly lose credibility.

❌ They don't try to be all things to all people.
Pick a few areas to be an expert in and know them up, down and sideways. And if you find yourself unsure of something, don't BS your way through it. Partner with someone who is an expert in that area.
What's the saying? Jack of all trades...?

❌ They don't undercut their own team.
Work WITH your counterparts in other divisions as a team if you want in with a company that's is already a client for another service within your agency. Going around them not only makes you look shady, but you give a bad impression about the agency and tarnish the relationship that the existing producer has on their piece.

❌ They don't gravel and beg.
Know when to walk away. Not every business is meant to be your client, and sometimes not getting one can be a blessing in disguise. Your time has value, own that.